Club Arnage

A real bit of trivia, but until yesterday I never knew why Nescafe Blend 37 was so called. Do you? A simple yes/no answer will suffice.  :D

No. please do tell

Let’s play a little longer, I will post the answer on Friday. But if you can't wait that long Bob, the answer is on the label ;D

Because 1937 is the year it was released as the first instant coffee in the world, maybe?

No no, the answer is Le Mans related....... ;)

Having discovered a reason on the internet I believe it to be a "tall" story as the gentleman described did not do what it says he did!

Oh I agree with you 'tall' is the word, but very much based on fact I think you will find.  ;D

According to the label Nescafes Blend 37 it is named after the expliots of Didier Cambreson who if we are to believe it was famous for having completed the 1937 Le Mans 24 hour race on his own. He had to do so after his co-driver failed to turn up. Sustained throughout the event by lots of coffee he drove car number 37 to a creditable 37th place. In honour of this Nescafe determined to sell a blend called Blend 37.

Indeed it does say that on the label Tom, of the smaller jar. The larger jar has an equally ludicrous story about some bloke who was stranded at sea or something in 1837 etc. etc.

Some quick internet research is all it requires to discover that:

Only 17 cars finished the race
No car finished the race with less than two drivers
No-one by the name of Didier Cambreson actually competed in the race

Some people will believe anything  ;D

Eeeeeeeeeeeeeeeerrh

april FOOOOOOOOOOOOOOOls ;)

Glad you all did so much research. But there was a bloke that did the full 24hrs on his own I think I am right in saying??

Pierre Levegh got close, but the engine let him down. I don't think anyone has ever finished the race driving solo.

I believe you are correct. He was tragically later involved in the 1955 disaster if my memory serves me right.

It might suffice, but you dont often ever get that here!!  ;D

Modified to be a more realistic reflection of the truth.

How true ;D ;D

Peirre Levegh did indeed race  solo in the 1952  le Mans  race and was leading the works  Mercedes by 4 laps in His Talbot when the engine broke with 90 minutes to go he was thus unclassified. It was his  guts and determination and driving skill which he extolled in the 1952 race which was noticed by Alfred Neubauer team manager of Mercedes. Levegh's breakdown gifted Mercedes the win. On the  strenghth of this drive and the fact that his breakdown allowed Mercedes to win  helped land him the the works drive for Mercedes in 1955. The rest is history. To see the pierre Levegh letters to Alfred Neubauer regarding this drive and to view some of the newspapers relating to the accident go to http://www.24heuresdumans.co.uk/content.php/340

Oh no it isn't……..

There are different explanations given for the name Blend 37 on the latest jar labels however these are all fictitious.

Nescafe Blend 37 was launched in 1955. Significance with a major occurrence at Le Mans (the previously mentioned crash).

There is no definite answer as to how Blend 37 came by its name. The most likely explanation is, when the product was first being created, the blend which was chosen from numerous different ones, was the 37th blend.

Therefore I think the connection with Le Mans was that it was launched in the same year that the great race experienced a very dark day.

thanks for your input Christopher, I think we have already established that I am a 'mug' Sorry about the pun.  ;D

Opps....

And I thought we were still looking for a genuine link to Le Mans and that the 1955 connection was it......

But apparently Blend 37, like Le Mans is "a favourite with men between 25 and 44 years old."

(I got that last bit from some sales blurb....sorry)

......Fancy a brew anyone.......tea......its a good drink......keeps you going!

that would nice, one sugar....................... :D

Pierre Levegh was an alias, his real name was Pierre Bouillon IIRC. Levegh was an anagram of Velghe, the name of his uncle who competed in early long distance races.

Levegh drove for about 23 hours before a crank broke IIRC, it was this level of commitment that got him the drive for Mercedes in 1955.

I'd recommend reading 'Managing A Legend: Stirling Mos, Ken Gregory and the British Racing Partnership', pages 154-157 for an account of the 1955 accident.

It's written by Robert Edwardes and is well worth reading simply for its own sake.

A very good book.

YES and a good sport too ::)
Phil