Yeah John, It has been screened here in the UK on commercial TV for a couple of weeks now (oh god, I have admitted I watch commercial TV!!).
Very clever ad, and reminded me of the days when kids had 'Transformers' as toys.
Still not up to the standard of the Honda 'Cog' advert though. That was truly a classic, and conveys the engineering aspirations of the company perfectly. (p.s. I have no connection with Honda, I just appreciate the ad.)
I'm pretty sure it was screened in the USA but if you haven't seen it there are plenty of sites on the net that have it - just type 'Honda Cog' and take your pick.