Should be free??
One of the most premium sports in the world? Seriously?
The only sports which remain free, are the boring ones, that nobody really cares about - Rugby, Horse Racing, even MotoGP to some extent.
The only real surprise, is that it's taken this long for Sky to become involved.
I agree in terms of attending sports events - I do it all the time - so you're preaching to the converted - but I can't get to every football match I want to watch, and I definitely cannot get to every GP I want to - but when second best is all I've got, I'd much rather that was in Full gleaming HD, accompanied by the best commentators, and all of the interactive services which Sky are promising, than being cobbled together by the BBC - and I am therefore prepared to pay for it (as are much of the rest of the population!)
This is part of a wider debate really - far too many people believe that things should be "free" - sorry, but money makes the world go round - a business with money behind them, is going to give a better experience than an overspent, under funded public body.