Wow! Have seen some vintage Heuer's go for some crazy money, but that wins first prize. The line about McQueen wearing a Heuer made it a favorite among racing drivers is off the mark. They were already popular with racer's, Fangio often wore one. McQueen liked the Heuer Autavia that Jo Siffert wore, that's how he ended up wearing the Monaco. Siffert Autavia's are among the most desired by vintage Heuer collectors.
I wear a '07 Tag Heuer F1 (the McLaren orange face), pretty much at the bottom end of their price range, but its a terrific timepiece, and on a tractor trailer driver's (I think you guys call them articulated lorry's) income, the nicest I could afford.
Fax