£4.50.... The exchange rate must have gone up for £ to Eur. 
Average exchange rate over the weekend was 1.23€ to to £, so the beer was £4.47 for 50cl.
Still tasted like gnats by the Sunday though.
It was 6 Euro at Mulsanne - but tasted great on Sunday - so worth every cent in my humble..............see you all next year - well not Brad Z obviously. 
You know what - you're right - you wouldn't see me there.
It's funny - It's not because I can't afford to pay the prices, and those who know me will more than likely confirm, I'm no tight a*** - I just feel completely ripped off by it all. Maybe I've been spoiled by my trip to Sebring in March? To give you an example, a bottle of Diet Coke at Sebring, was $2.50 - or £1.75. A bottle of Diet Coke at LM is 4 Euros (and that was last time I bought one - so at least a year ago!) - That's DOUBLE the cost!
Maybe I'm getting old - Or maybe having seen a major event, which doesn't try and rip you off, even with a captive audience, I now feel even more begrudging of those who feel the need for such extortion at Le-Mans. For me - it all started when the Euro came in - things which were previously 10 francs, were suddenly 2.5 Euros.....
Don't get me wrong - I'll still be there when I can be, and I'll still more than likely end up paying the prices - what I'm saying is it really leaves a bitter taste in my mouth - which even the sweetest, coldest beer, would never shift.
To bring this thread back on track - my view is that the ACO are to blame for inflating the price of the broadcasting rights at the same sort of rate as things like the cost of the beer - hence RLM have to sell their coverage to the TV companies, and to major corporates, just to survive. What was once something which could be done on a shoestring budget, suddenly needs a really serious budget, just to break even - just another way that the ACO has served to hand one of the greatest events in the world, over to the corporate hospitality prawn sandwich brigade.
