For me, the 918 is the best looking car Porsche has ever made (well, apart from the 917 Langheck - every time I walk past one at Goodwood I think about how I can steal it.)
I think that the idea of a race derived V8 in a drop dead sexy body is so much more desirable than the Mclaren P1 or LeFerrari (what a name!)
Aricus