I think we'd still have plenty of racing to watch chrisgrrrnn3111. There's the hard nosed sponsorship which I'd say probably makes up 99% of the sponsors. These have been bought and placed there by marketing gurus, and it's an advert with a return, pure and simple.
The other 1% are from, I suppose, enthusiasts, who get nothing more than a warm feeling every time they see the car. Mind you, sudden loss of bowel control would produce similar returns (but ultimately win you less new friends).
I'm not sure why marketing executives are called 'gurus', but it's a pairing of words that springs automatically to mind. Personally, I steer well clear of the buggers, but do they really go around in sandals, burning incense and weaving daisies into each others hair? - I haven't seen any on the tube, or the 7:45 Basingstoke to Waterloo for that matter.
On a slightly different note (excepting the warm feeling in my pants) I've just got back from a spell in Glasgow and am in a terrible state. It's a city that lived up to my expectations. City of Culture I'll be blowed, I've never seen pools of vomit and half eaten kebabs at such a high density before. I'm now terrified that I'll be asked to visit Liverpool...
H