Yes Stu - I seem to remember Andy Zarse befuddling us all with this cold towel business also. Personally, now being completely Americanized, I prefer my beer so cold that it causes a minor stroke with the initial few sips. Therefore, ice is the only way to go.
Although we've got the whole thing pretty much covered by simply bringing vast quantities of ice and having the storage capacity to keep it through the weekend, I did notice that it has been sold from a van in Houx for at least the last 2-3 years. Whether or not it's simply frozen urine, I can't comment on. I would agree that trying supermarkets close to the track is a waste of time - but we've always had a bottomless supply at locations farther afield. Depends on how desperate you are or comfortable carrying dumpies around in your pockets (urrghhhh!)