I guess trolling around at the back of the grid with a couple of rent-a-drivers being lapped 3 times while sucking up to the great and the good is better value, than racing a car that is based on one that is available for sale and being competitive against Porsche and ferrari in GT2 a class that performs in at least 3 series around the world including two of the greatest races, Sebring and Le Mans.
Still what do you expect from someone who created Big Brother.
Different MOL! John de Mol, not Michel Mol.
Did not see Paddy comment before posting, so a bit redundant. Spijker are probably not putting to much money in to the project, since they have none and are expected to not make a profit in the near future selling their cars. Also if sharerholders don't agree, their will be no involvement at all. As far as exposure of the brand goes, F1 is the better strategic move since it is viewed by millions of people, only a few million race fans follow the lemans series, alms and Le Mans itself, note the difference I make between people and race fans!
Will just have to wait and see what happens!