Funny, isn't it, Fax. Some time ago I got a call from some call center. They were working for Audi and wanted to know people's perception of the brand Audi. I guess they had my address because I had an Audi 80 some years ago (good car for the money and did great miles). After some back and forth (what do you think of Audi's image: cross conservative, progressive ... and such on) the first question of the gentleman on the other end was if I knew that Audi was involved in motorsport. I said "No" (false, obvious). Second question was if I knew LM, answer "No" (again obvious but still thinking he wanted my credit card details). Third question was if I drive a diseasal car. Answer "No" - Message "clear" (at least on my end). It's a campaign, and very well done.
