My friend, who regularly travels to US, told me about this;
Virgin Atlantic, like other airlines is working in close co-operation with the United States Customs and Border Protection (CBP) to meet new US requirements relating to Advance Passenger Information (API).
The new requirements of API oblige all airlines to transmit additional information about passengers prior to the departure of flights to the United States.
Specifically, there will be a requirement for all passengers to provide their country of residence and (for non-US residents) details of their full address (street name and number, city, zip code and state) for their first night’s accommodation in the US. Passengers travelling to the US continue to require a machine-readable passport or valid visa.
Not sure if we can say "Pitch No 12 at Sebring"
Martini...