I was thinking more along the lines of getting the CA name out and what we're about - getting the web address on air etc. I think if we go in guns blazing asking for money this could be fatal. We can leave that to the fundraising committee to address that later - but swelling our membership numbers on here has to be key - more members, more money from whatever ventures are agreed upon in the future.
I did rather assume that one wasn't going to be asking for money on-air, but I think the problem is explaining to the audience why they need to go to this site in the first place. Those listening at the circuit will hear the site name, and then forget it about 60 seconds later. Those listening on the internet may access the site, but will then find its all quiet as most of us are at the race!
Promotion on-air needs to be supported by promotion in the campsites, so people hear the plug on the radio see people wearing TShirts, Polo Shirts and see the flags flying too.
I think that if the immediate problem is solved there needs to be a long term approach, as I say possibly in association with RLM. Rather than emailing the studio perhaps those watching online could be encouraged to post here, or maybe the site could be made easy to use with a mobile (if it isn't already - haven't tried) so regulars could access it from the race? Combinened merchandise? Who knows!
Club Arnage – Awareness - " Getting the name out"
I agree totally with the above, it is important to make people aware of the Club.
Last year I was asked a lot about the club, I even tore off the front cover of my CA Le Mans guide to hand to some guys.
May I suggest a flyer, A5 size, to promote the club and site. It can be easily done, by someone designing one and we each print out 3 x A4 sheets. – Giving 6 x flyers.
If everyone gave out at least 4 over the weekend then that would mean
4 x a bloody lot = a bit more awareness and a web site people may visit and join.
Worth a try, I think. - Simple and quick
Views please..
